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Here's why the Datsun 240Z was the first Japanese muscle car

Feb 23, 2016, 23:49 IST

Wikimedia Commons

It's funny how, to the uninitiated, the phrase "Japanese muscle car" seems like an oxymoron.

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While it may be true that Japan's national motoring identity might always be more Toyota Corolla than Lexus LFA - more affordable mass-market sedan than stomping supercar - those who know will tell you that Japan has long produced the kind of cars that can make the pulse pound or the heart ache.

There are in fact a whole lot of cars in this category - try tracing an arc from the Toyota 2000GT to the Nissan GTR - but if there was ever a perfect example of classic Japanese muscle, it would have to be the Datsun 240Z.

Wikimedia Commons

In 1969, aware that his company had not kept pace with the changing habits of contemporary car buyers, Nissan's Yutaka Katayama convinced conservative management to establish a US division and introduce the 240Z to an astonished American populace.

As the story goes, Katayama took great, even personal care to assure the brand (then know as Datsun internationally) would appeal to the American consumer.

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The New York Times retold the story in Katayama's obituary in February of last year:

Finding your own 240z

The color was a sort of burnt orange, which for a moment helped hide the overwhelming plague of rust creeping in from almost every seam. Many of the panels were just about see-through, revealing the inner mechanicals of a former road-going beauty.

Unfortunately, finding a good 240Z today is all about finding one that is rust-free. Many, many examples have succumbed to an oxidation affliction, but according to classic car insurer Hagerty, if you happen to find one in fair-to-good condition, that 240Z can be picked up for as little as $7,000 to $15,000. A real showpiece can fetch anywhere from $30,000 to $50,000.

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So go get one. Keep it happy. It will return the favor.

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