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Here's why the Dallas Cowboys are the most valuable sports franchise in the world

Lamar SalterSep 15, 2015, 05:30 IST

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The Dallas Cowboys topped the latest round of NFL valuations by Forbes - at an astonishing $4 billion, making them the most valuable franchise in the world.

The Cowboys have one particular feature that gave them a key advantage in generating revenue over every other franchise.

Produced by Lamar Salter

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