Here's Why Shutterstock Generates Tons Of Revenue And Instagram Doesn't
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Instagram has over 100 million users, but it doesn't generate any revenue for Facebook. On the flip side, Shutterstock has over 22 million photos in its database and is a publicly traded company generating tons of revenue.
So, what's Shutterstock doing differently than Facebook?
For starters, Shutterstock is a subscription service that relies on a secure approval process for its photos.
Shutterstock founder and CEO Jon Oringer talks to us about Shutterstock's comprehensive approval process and what life is like as the leader of a publicly traded company:
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