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Here’s why Lamborghini let Rs 3.43 crores worth ‘Hurcan’ be destroyed on the sets of ‘Dr Strange’

Nov 7, 2016, 17:33 IST

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If you haven’t watched Marvel’s latest film Dr Strange yet, let’s tell you this is the one of the trippiest movies you would watch this year. For the first time in the Marvel Cinematic Universe, you will be introduced to the sorcery side of the comic books.

This movie is filled with dazzling visuals tripping into other dimensions and a kaleidoscope-like view of some of the biggest cities in the world that goes beyond what Christopher Nolan had done in "Inception." Yes, even die-hard Nolan fans will have reason to see this.

Marvel fans know that The Agents of S.H.I.E.L.D. have Acuras, Iron Man has his Audi R8. And now we see Dr Steven Vincent Strange driving Lamborghini Huracán LP610-4, a 10-cylinder, wedge-shaped drivetrain worth Rs 3.43 crores.

While we won’t divulge much of the movie plot to you, there’s one shot where Dr Strange played by Benedict Cumberbatch crashes his Lamborghini and gets badly wounded. Well this is the crux of the movie. The car crash in the movie is the key point where the renowned neuro-surgeon injures his hands badly.

What amazed the car crazy audience is why a luxury carmaker should allow its product to crash in a movie, which would be seen by millions around the world! Well, that’s what product placement is all about.
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