Here's why employees at $400 million ClassPass, a startup that investors and gym rats love, wear workout clothes to the office
ClassPass sells a $99 per month membership program that lets users pay a flat monthly fee to take fitness classes at a diverse group of studios and gyms, from widely known ones like Barry's Bootcamp and Flywheel to boutique shops offering barre, yoga, pilates, and more.
In an interview on Rent the Runway's website, CEO Payal Kadakia says there's something very on-brand about the dress code at ClassPass: her employees wear workout clothes in the office, which makes sense, since they take workout classes together. She says letting her employees blend work with their personal lives by letting them wear workout clothes makes them more productive.
In her interview Kadakia says:
ClassPass is in more than 30 US cities, and it is expanding internationally with 4,000 partnering studios around the world.
Users love it because the price point is a steal when you consider that a single spin class at Flywheel costs $30 a pop. Take three or four classes per month and your membership pays for itself.
Before ClassPass existed, Kadakia, a world-class dancer, founded a company called Classtivity, a SaaS solution for gym studios to use for registration. But Classtivity never caught on with studios. Kadakia said onstage that she heard "crickets" when pitching Classtivity.
"Failure is an amazing data point that tells you which direction not to go," Kadakia said onstage at TechCrunch Disrupt NY this spring.