Here's Why E-Commerce Companies Are Pouring Investment Into Same-Day Delivery Schemes
Oct 3, 2014, 21:45 IST
- The top reason people select same-day delivery is time constraint. More than 50% of US consumers said it's because they need a last-minute gift, according to Boston Consulting Group.
- In general, same-day delivery is important to gift shoppers: More than 40% of consumers said they would abandon an online shopping cart if they couldn't have gifts or flowers delivered the same day, according to a 2013 Bizrate survey.
- Convenience is still a significant reason people use same-day delivery. Thirty percent of consumers said they would select the option simply if they didn't feel like going to a store.
- Bulky products not easily carried home from a store are popular for same-day: Nearly 60% of US consumers said they would be willing to pay more than $10 to have furniture delivered the same day. Large appliances were a close second. These results indicate there are certain types of orders where convenience outweighs the added cost of quick delivery.
- Estimates the market for same-day delivery from 2013-2018, including the percentage of people who will use these services and the total sales volume
- Looks at the most likely same-day delivery customers and demographics and the cities where these individuals are concentrated
- Unpacks the kinds of goods people are likeliest to order for same-day delivery
- Lays out how the different same-day delivery services stack up against each other in terms of prices, location, and selection
- Considers the barriers that could keep same-day delivery from ever becoming a mainstream preference among consumers
- Identifies the technology that could make same-day delivery cost-effective and commonplace
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.