BI Intelligence
In a recent report from BI Intelligence, we looked at the demographic breakdowns of the major social networks, as well as each one's unique characteristics. Twitter, in particular, has a young user base and special popularity among news junkies and TV aficionados.
Here are some of the top statistics on Twitter's users:
- Twitter has among the youngest user bases of the major social media platforms; 31% of U.S. Internet users ages 18-29 were on Twitter last year.
- Twitter users tend to be from urban or suburban areas. A birds-eye view of where 3 billion tweets came from shows major clusters of active Twitter users in major metropolitan areas.
- People tend to use Twitter for news consumption. In 2012, 83% of users reported seeing news on Twitter, according to Poynter.
- More than a quarter of the U.S. Hispanic and African-American populations who use the Internet are on Twitter.
- For brands, the best time to post on Twitter is Monday through Thursday between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on a Friday, as that is when Twitter experiences its lowest level of activity.
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In full, the special report:
- Analyzes gender, income, and age statistics for each social network
- Breaks down the best data for Tumblr, Pinterest, Facebook, Twitter, LinkedIn, and Google+
- Includes 16 charts and datasets that provide an in-depth picture of demographics on each of the major social networks
- Discusses mobile activity on social media and its relative weight on each of the platforms
- Looks at daypart statistics to gauge how demographics drives daily activity peaks on each of the networks
- Examines how international the user bases of each social network have become
BI Intelligence