Here's What Drives Engagement On Instagram Photos

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Social media analytics firm Curalate analyzed more than 8,000,000 Instagram images to find out why certain images on the popular photo-sharing network garner attention, and why others do not.

• Images with a high degree of lightness generate 24% more likes than darker images.
• Images with a vast amount of background space generate 29% more likes than those without.
• Images with a single dominant color generate 17% more likes than images with multiple colors.
• Images with low saturation levels generate 18% more likes than those with more vibrant colors.
• Images with high levels of texture generate 79% more likes than those without.(Curalate)

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