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Here's what analysts are saying about Nike's lukewarm earnings report

Graham Rapier   

Here's what analysts are saying about Nike's lukewarm earnings report
Stock Market1 min read

Nike CEO Mark Parker

Mary Altaffer/AP

Nike CEO Mark Parker

Shares of Nike opened down more than 4% Wednesday after the company reported a profit of $0.57 per share, exceeding Wall Street expectations of $0.48.

But the athletic apparel retailer's quarterly revenue was $9.07 billion, just shy of the $9.09 billion expected by analysts.

Morgan Stanley analyst Jay Sole said in a note that this quarter was merely a punt, and that "touchdowns will come" in the next year.

"We're actually more bullish on the stock today because of other Q1 developments," said Sole, reiterating the bank's overweight rating and $62 price target. "We see an excellent "buy low" opportunity now."

Other analysts weren't quite as bullish.

Jefferies analyst Randal Konik lowered his price target for Nike shares to $48 from $49, saying the company's "valuation remains high" and that "wholesale exposure problems remain."

In a statement following the earnings report, Nike chairman, president, and CEO Mark Parker said the that fiscal 2018 would "ignite Nike's next horizon of global growth" - and most analysts remain optimistic.

"We maintain our Perform rating on Nike," Oppenheimer said in a note, although they expressed some reservations. "While it's no doubt a 'blue chip' company with industry-leading return on invested capital (25%+) and strong balance sheet, North America (46% of NKE's sales) is decelerating, and Adidas now leading marketplace growth threatens NKE's dominant footwear market share."

Wall Street now has an average price target for the stock of $59.12, more than 14% higher than where shares were trading Wednesday morning.

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