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Here's what Amazon looks for when deciding whether or not to greenlight a series

Aug 5, 2015, 23:58 IST

Amazon

Streaming companies like Amazon, Netflix, and Hulu have a programming advantage that TV networks don't have: user data.

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The streaming video companies, especially Netflix, have traditionally been secretive about viewer data and how they make decisions regarding series orders.

Well, Amazon, is being much more transparent. For example, it has already said that its most-watched original series is detective drama, "Bosch."

Earlier this week, it went further. Amazon Studios says that it has a whole host of data that factors into their decision to move forward on shows. On one level, the company has a deep amount of reviews on its site that have "been a helpful part of the process," say execs, but there's a whole other unseen level of data that helps in the greenlighting process.

The method seems to be working for the streaming company. It picked up 12 Emmy nominations this year, mostly for "Transparent," the series about a transgender woman, played by Jeffrey Tambor, and her family.

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