Joe Weisenthal, Business Insider
Want to get a sense of the prices in Switzerland?
Here are the prices at the cheapest, fast-food place in Davos. The prices are in Swiss Franc, so in US dollars we're looking at $13 for the normal and nearly $19 for the double.
Now maybe at a high-end place in, say, New York, $13 for a cheeseburger is normal, but this place was assuredly not high-end. Compared to McDonald's pricing, we're looking at well over double what you'd expect to pay for this kind of sandwich.