REUTERS/Lucas Jackson
This gloom dominated the tone of Twitter's earnings announcement. Despite better-than-expected Q2 profits, Twitter shares plummeted.
"We have not communicated why people should use Twitter nor made it easy for them to understand how to use twitter," Dorsey added.?
"The bottom line for TWTR is that after nine years of its existence, my mother still doesn't understand what it means to "hashtag" something, but she does understand what it means to "like" something," Macquarie analyst Ben Schachter said. "That is to say that Twitter is still too difficult to use and inaccessible to too many."
The stock closed at $36.56 on Tuesday, and plunged 12% to around $32.15 after the news. Is it time to buy?
Wall Street analysts covering Twitter are split. Of the six research notes read by Business Insider, three analysts maintained a "buy" or "outperform" rating on the stock. The other three were neutral. No one is saying to sell.
Here's some of what they had to say: