Here's what 6 execs at Spring - a buzzy mobile shopping app that just partnered with Facebook - wear to work
Launched in 2014 by Tisch brothers Alan and David - with backing from major funds like Google Ventures and fashion industry bigwigs like Steven Alan - the app made headlines last month as the partner Facebook chose to pioneer their shopping bot program on Messenger. Spring has raised over $30 million in venture capital so far, positioning itself as a one-stop shop for consumers, and a simple solution for brands seeking better relationships with buyers.
"Brands aren't great technology companies," Marshall Porter, Spring's president, told Business Insider. "And they shouldn't have to be. They should be great product companies; they should be great storytellers. But to take advantage of mobile and direct-to-consumer, they need a technology partner. And we are positioned to be that."
Spring helps you curate a custom feed of brands you like, from American Apparel basics to handmade soaps and high-end Opening Ceremony designs, while providing free shipping and returns on purchases. With a broad array of brands at your fingertips, it also makes it easy to discover unexpected designs.
Curious to get a peek into the operation and the fashionable figures within, Business Insider stopped by their buzzing Manhattan office, where 80-plus employees get perks like cold-brew coffee on tap in a bright, open-plan space. We got a chance to chat with six of the company's top brass to get a sense of what makes Spring tick - and, of course, what they're wearing to work at the intersection of fashion and tech.