Miller Lite is the fourth most popular beer in the U.S., behind Bud Light, Coors Light, and Budweiser.
In 2010, Miller replaced the traditional Lite bottle with a "Vortex" design. That bottle was succeeded by the short-shouldered, solid blue bottle.
The new bottle for 2013 will have broad shoulders and a narrow waist so that it looks distinctive when served in public places like bars or restaurants.
Here's the new bottle:
Here's Jeong in one of the new ads:
Here's a brief history of the recent bottle designs, beginning with the current blue aluminum bottle:
MillerCoors |