Here's the mobile platform dominating global e-commerce
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iOS devices lead over Android in countries where mobile shopping is relatively popular, according to a study published by Criteo.
- In Japan, 28% of all e-commerce transactions in the second quarter of this year occurred on iPhones and iPads, compared to 19% on Android smartphones and tablets.
- In the UK, 35% of all e-commerce transactions this quarter occurred on Apple devices, compared to 10% on Android devices.
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Following Japan and the UK, other countries like Germany and the US also have a relatively high percentage of e-commerce sales and iOS again captures a larger share of those transactions than Android does.
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