Here's The Giant Pile Of Money And Guacamole Esurance Is Giving Away

Earlier this morning, we told you about how the online car insurer Esurance promised to give away $1.5 million to one lucky person who tweeted the hashtag #EsuranceSave30 after seeing it in the first ad that ran after last night's Super Bowl.

Now, Esurance is showing off what $1.5 million looks like in one giant stack of cash. The company tweeted, "RT to have a chance at the 1.5$ million! Good Luck!"

Holy guacamole (!), that's a lot of money! The campaign is intended to tell people how Esurance can help them save 30% on their car insurance because that's how much Esurance saved by running its Super Bowl ad after the game instead of during it. Since the average 30-second Super Bowl ad was sold for $4 million, Esurance actually saved 37.5%, assuming it is telling the truth about saving $1.5 million.

Here's the ad that ran after the game, starring actor John Krasinski of "The Office" fame: