The dress that launched thousands of existential crises Thursday night is from British retailer Roman Originals, and the photo on the store's website makes it very obvious that the much-debated-about dress is, in fact, blue and black.
The controversy started on a Tumblr page when a user posted a photo of the dress with the caption: "guys please help me - is this dress white and gold, or blue and black? Me and my friends can't agree and we are freaking the f--k out."
Soon, much of the internet had joined the debate. It got heated.
Here's the photo from the Tumblr page:
Tumblr
What color is this dress?
And here are the photos of the same dress from the Roman Originals website:
The retailer is in on the fun and not missing its opportunity to market the dress on its homepage:
Screenshot / Roman Originals
Lighting and background color make a significant difference in how you perceive the dress - in the second photo from the website, the dress looks like a more vibrant blue.
You can buy the dress for £50 (about $76).