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Here's The Deck That Explains Why Twitter Just Bought Bluefin Labs For Millions Of Dollars

Nicholas CarlsonFeb 5, 2013, 03:27 IST

We just broke news that Twitter bought a startup called Bluefin Labs.

Bluefin Labs is a social TV analytics company that was founded in 2008.

It keeps track of how much users are talking about brands and TV shows on Twitter.

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Why would Twitter buy it?

The company hasn't responded to our requests for comment.

A source familiar with the deal, however, tells us Twitter essentially made a case for the deal in a report it put together for brand advertisers in January called "Tune In With Twitter."

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