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Here's The 'Cheap' New Car Maserati Advertised During The Super Bowl

Feb 4, 2014, 01:15 IST

Maserati

Maserati created some buzz Sunday night with an unusually cinematic 90-second commercial during the Super Bowl, advertising its new sedan.

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The sporty Ghibli is similarly unusual. The top of the line version will go from 0 to 62 mph in 5 seconds, hit a top speed of 176 mph, and is filled will fancy leather.

But the most remarkable thing about the all-new model is the base price: $65,600.

That makes it the least expensive Maserati by about $40,000, and marks the luxury brand's entrance into a segment dominated by cars like the Audi A7, Porsche Panamera, Mercedes-Benz CLS, and BMW 6-Series.

Maserati's sales jumped 75% from 2012 to 2013, according to Forbes, and the Ghibli is part of the plan to keep that growth going.

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For those interested in what Maserati offers for that "affordable" price, here's a look at the Ghibli.

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