+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Here’s how young India is buying cars

Oct 30, 2016, 16:44 IST

Advertisement
The festive season is on and so is the spending habit of upper-middle class of India. Be it the upgraded pay commission, rural deamnd or just the heavy discounts, Indians buying cars is has increased in last few months. In India, car isn’t just an investment like essentials. Here cars come with an aspirational value. Someone keen on buying a car, be it an Alto or a BMW, would do detailed analysis and reviews before walking to the car dealers.

Young India with a knack for driving and a disposable income is very particular about everything of the desired car. Earlier options were limited so a car buyer didn’t have the luxury to select his budget, upgrade to safety features or accessorize. But now it’s completely different. Moreover, the aspirational value of the car has made Maruti Suzuki Baleno, Vitara Brezza, Hyundai Creta and Honda Jazz have a waiting period of 3-6 months.

All said and done, we analyse how is young Indians buying cars.

We consulted Droom, India’s only online platform dealing in both new and pre-owned cars. Droom’s Automobile Report of the last quarter notes Maruti Suzuki Swift as the top trending car in the four-wheeler landscape of the country.
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article