<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/54491d106bb3f78279384527-1000-750/under-armour-3.jpg" border="0" alt="Under Armour"><p class="source"><span>Facebook/Under Armour</span></p></img></div><p></p></div></div>When Under Armour was founded in 1996 <a href="http://www.businessinsider.com/under-armour-is-expanding-its-empire-2015-2">it made $17,000 in annual revenue</a>. <span style="line-height: 1.5em;">In 2014 <a href="http://www.uabiz.com/releasedetail.cfm?ReleaseID=894686" target="_blank">it made over $3 billion</a> with a market cap that's swelled to $15 billion.</span></p><p>Founder and CEO Kevin Plank has used breakthrough technology, celebrity endorsements, and clever product placement to make Under Armour a force in the athletic-apparel industry.</p>

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Here's how Under Armour grew into a $15 billion athletic-apparel empire

Facebook/Under ArmourWhen Under Armour was founded in 1996 it made $17,000 in annual revenue. In 2014 it made over $3 billion with a market cap that's swelled to $15 billion.Founder and CEO Kevin Plank has used breakthrough technology, celebrity endorsements, and clever product placement to make Under Armour a force in the athletic-apparel industry.

Facebook/Under ArmourWhen Under Armour was founded in 1996 it made $17,000 in annual revenue. In 2014 it made over $3 billion with a market cap that's swelled to $15 billion.

Here's how Under Armour grew into a $15 billion athletic-apparel empire

Drake Baer

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