Here’s how to get Alia Bhatt and Varun Dhawan’s personal stylists curate your wardrobe for free

You may have landed in a job where you need to attend high profile events almost three days a week. Or you have started socializing more than before. In both cases, there are chances that you may not find the right attire to suit the occasion. And then your hunt begins. You try to revamp your wardrobe taking help from both online and offline stores. But then there’s a dead end to it. Things hardly suit you. That’s the mundane story of many of us.

Breathe easy! There’s a saviour for you and that too for free. StyleCracker is India’s only personal styling platform. While there are a whole range of unique brands and products available, consumers are still wondering what to wear, how to wear it and where to buy it. StyleCracker addresses this problem by combining the best celebrity stylists in the country with incredibly intelligent technology to create the most personalised fashion experience for each consumer.

What do they do?
Talking exclusively to Business Insider, Dhimaan Shah, co-founder and managing director of StyleCracker said, “Our USP is that we provide the most famous celebrity stylists in the country to be your personal shopper for free.”

So, you essentially have Alia Bhatt’s and Varun Dhawan’s personal stylists curating fashion for you and delivering it you at your doorstep.
“This is very powerful. As a consumer, you do not need to worry about what to wear, how to wear it or where to find it. Our technology captures data points about you and our celebrity stylists then connect with you and send you an entire box of products to your doorstep. You can keep what you like and return what you don’t like. StyleCracker has built a massive competitive advantage by focusing on deep personalization and relevance.”

Will this business survive?
Now comes the biggest question of the era that is haunting start ups quite often – will this business survive? A confident Shah said, “The biggest change in the industry has been the shift away from discounts and the ‘me too’ syndrome. There have been enough companies over the past few years that have launched with half-baked ideas or copies of other companies in the similar space. These companies have now disappeared and it gives the genuine players enough room to really solve deep consumer needs rather than engage in petty battles for consumer mindshare.”

Funding
StyleCracker has raised nearly $1mn in the past.

Revenue model
“ We work in sync with brands and designers to ensure that their products reach the correct target audience,” Shah said. And StyleCracker is all set to breakeven in the first quarter of FY 2017-18.