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Here's how this little known soda brand gained a cult following

Sam RegaJul 8, 2016, 23:01 IST

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LaCroix has been around for decades and quietly become a favorite carbonated water for many people. With sales more than tripling in the last five years, it's now a hit across the nation.

We spoke with hardcore fans to find out why it's so good.

Produced by Sam Rega

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