Here's how Snapchat thinks strategically about 'reinventing the camera'

Snapchat's parent company has officially filed its initial public offering prospectus, setting the wheels in motion for what's likely to be the largest tech debut in years.

In its regulatory filing with the SEC, Snap lays out its official mission statement as a "camera company."

"We believe that reinventing the camera represents our greatest opportunity to improve the way that people live and communicate," the filing reads. "Our products empower people to express themselves, live in the moment, learn about the world, and have fun together."

Here's Snap's full mission statement, including how it thinks strategically:

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