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Here's How Many People Really Use Sketchy Streaming Sites - And Why

Apr 25, 2014, 01:08 IST

There's very little data about how many people use sketchy online streaming sites, but we know quite a few people who do.

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These sites, which can be found with a simple online search, offer links to free, albeit typically low-quality and spammy, videos of countless shows and live TV. They are actually legal if they follow certain rules, and they can legally be used under the right circumstances - though that could change as digital law evolves. Read more on how they work here »

To get more information about who uses unlicensed streaming sites and what people think about them, Business Insider partnered with Survey Monkey to survey 549 people from a diverse pool of online respondents. The most important findings are presented below:

14% of respondents admitted to streaming unlicensed content.

Given that respondents may have been reluctant to admit to activity they feared was illegal, the actual number could be higher.

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Among people who admitted to streaming unlicensed content, the majority cited the unavailability of content on a licensed site as the primary reason why they did it.

Andy Kiersz/Business Insider; data from Survey Monkey audience

Also, almost 39% focused on TV series, as shown in the chart below. For example, TorrentFreak recently discovered that "Game of Thrones" season 4, episode 2 was the most downloaded show ever. Open-ended survey responses also showed people streamed Game of Thrones with some regularity.

Andy Kiersz/Business Insider; data from Survey Monkey audience

Among people who admitted to streaming unlicensed content, 20% did it for the first time in the past 12 months; 42% have been doing it for more than three years.

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Andy Kiersz/Business Insider; data from Survey Monkey audience

Among people who said they don't stream unlicensed content, the largest group - 32% - said the primary reason why they don't is because they think it's illegal; 24% cited fear of viruses; 23% said it's because they don't know how.

Andy Kiersz/Business Insider; data from Survey Monkey audience

Should unlicensed streaming sites be illegal? 25% strongly agreed, 9% strongly disagreed, and everyone else was uncertain or uninterested.

Business Insider/Andy Kiersz, data from SurveyMonkey Audience

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Aside from unlicensed online streaming, about 61% of respondents said they streamed licensed content. Netflix was the most used service for nearly 60% of these respondents.

Andy Kierz/Business Insider; data from Survey Monkey audience

Although all of these licensed sites are legal, some are using them in ways that violate the user agreement. For example, 13% admitted to sharing their passwords to paid services.

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