Here's How Kids Reacted To McDonald's Bizarre New Happy Meal Mascot [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:

Earlier this week, we told you about McDonald's new Happy Meal character that some on the internet were describing as "scary." Grub Street has since made a video showing the new Happy Meal boxes to children to get their reactions, which are pretty funny. Responses include: "That's kind of creepy" and "What the heck is that?"

Havas Media announced it was launching Havas Media Labs, a new department whose mission is "to use technology to solve clients' brand and business problems, adding a future-proofing layer to their consumer understanding and communications." Havas Media Labs will be led Havas' head of futures Amy Kean.

Google said in an SEC filing that in the next few years, it could be serving ads on thermostats, refrigerators, car dashboards, and watches.

Adweek reports that ad executives believe Amazon can grow its revenues by pursuing an advertising path similar to that of the Chinese e-commerce giant Alibaba Group.

Arby's is running a 13-hour TV commercial on one station in Duluth, Minnesota tomorrow. The ad will show a cut of brisket being smoked from start to finish.

McKinney promoted associate creative directors Will Chambliss and Owen Tingle to creative director.

Adweek looks at how KFC, Budweiser, and other brands are using Twitter's new "view more videos" feature.

Ad Age looks at how agencies in Sao Paulo are preparing for the upcoming World Cup.

Previously on Business Insider Advertising:

• We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet
• These Are The 2 Most Important Interview Questions, According To One Advertising Executive
• 5 Things You Saw In 'Mad Men' That Turned Out To Be Hugely Important
• Arby's Is Airing A 13-Hour TV Commercial In Minnesota
• Heineken Insults Female Sports Fans Everywhere With This Sexist Brazilian Ad Campaign
• Constant Contact CEO Explains Why Small Businesses Have An Advantage Over Big Companies
• Steve Jobs Thought The 'Think Different' Ad That Went Viral After His Death Was 'Horrible'