On Tuesday
The new mini-tablet has a Retina display, just like other iPhones and iPads, as well as the same A7 processor as the iPhone 5S and iPad Air.
The iPad Mini's sharp screen comes with a $70 price bump - which BI's Jay Yarow describes as a strange, high-risk move from Apple.
With that in mind, here's a breakdown of the current mini-tablet market:

C Inton/REUTERS