Here’s how Amazon Pay is wooing its Indian customers

Amazon’s mobile wallet Amazon Pay is offering many offers to its Indian customers.

For starters, Amazon Pay India is offering a 10% cash-back even on items returned.

"Amazon is encouraging returns at sellers' cost and investment. Amazon should give equal incentive to the seller whose stock is being returned,” a spokesperson for the All India Online Vendors' Association (AIOVA) told ET.

Amazon Pay India wants to have a share of the Indian digital wallet market and is offering cash-backs for users. For instance, a first-time user shopping for more than Rs 700 gets Rs 100 cashback as Amazon Pay balance.

Sriram Jagannathan, Vice President Payments, Amazon India, told ET, “Our aim is to improve the digital payment experiences for customers buying on our marketplace...We provide offers to customers to try this experience.”

The Amazon Pay offers are applicable not only for transactions on Amazon's own platform, but also on third-party Web sites such as abhibus. com. It also has tie-ups with vendors such as Café Coffee Day, Amar Chitra Katha, Innerchef, Fasoos, and Housejoy.