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Colgate
Colgate is airing an ad it has broadcast before during the Super Bowl.
The average cost of a 30-second slot during the Super Bowl has soared to $5 million this year - up 11% on the highest price last year's broadcaster NBC banked for its Super Bowl commercials. This year's broadcaster, CBS, has hinted that the last available ad space could even fetch as much as $6 million.
Here's everything we know so far about which brands are
We've organized the brands in alphabetical order for ease of navigation. We'll keep updating this post right up until February 7, when you can follow our live coverage.