Here's some SERIOUSLY targeted advertising.
On the main street here at Davos, Credit Suisse posted a sign welcoming Marissa Mayer to Davos. At least I assume they're talking about Marissa Mayer.
Joe Weisenthal, Business Insider
Actually, Marissa wasn't the only notable to get a special sign from Credit Suisse.
They also welcomed Matt Damon (I assume, he's here for work he's done on a water charity) and Didier Burkhalter (President of the Swiss Confederation). I had to look up the Didier.
Joe Weisenthal, Business Insider
And here's a sign welcoming Pepsi CEO Indra Nooyi and Italian Prime Minister Enrico Letta.
Joe Weisenthal
Anyway, the mix of folks gives you a nice sense of the kind of names this place attracts.