Business Insider/Lisa Eadicicco
Apple's new Mac Pro.
- Apple unveiled its new $5,000 Pro Display XDR alongside the new $6,000 Mac Pro at its Worldwide Developers Conference on Monday.
- The display is meant to be an alternative to high-end reference monitors that can cost tens of thousands of dollars.
- It's the first standalone display Apple has released in years, filling a hole in the company's lineup.
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Apple's Worldwide Developers Conference always marks a major moment for its Mac ecosystem, but the company surprised attendees on Monday by announcing an all-new Mac Pro for the first time since 2013.
The company is positioning the new Mac Pro, which starts at $6,000, as being a performance powerhouse for professional filmmakers, photo editors, and music producers. As such, the company also announced a new monitor to go with the Pro - the $5,000 Pro Display XDR, a 32-inch 6K screen with a resolution of 6,016 x 3,384.
Apple says it's the biggest Retina display the company has ever built, and it designed the Pro Display XDR specifically to accommodate professionals that need to work with incredibly bright and highly crisp displays with super accurate color and contrast. With the Pro Display XDR, Apple is hoping to offer a monitor that outperforms reference monitors commonly used in film production that can cost tens of thousands of dollars, but for a fraction of the price.
Whether or not it will succeed will largely depend how it's received by the professionals that need it the most. That will rely on whether media editors feel it's worth spending thousands more on the Pro Display XDR rather than going with other highly rated and less expensive options from competitors like Dell and LG.
Here's a closer look at the Pro Display XDR.