Here's A $20 Million Bet That People Want To Watch Other People Play Video Games Online
For the uninitiated, Twitch is a streaming video service designed to let people broadcast their gaming sessions over the Internet to anyone who wants to watch. If that sounds too niche to be of interest, consider this: All Things D reports Twitch just raised a $20 million investment led by Thrive Capital.
The money is going towards expansion, it seems - the plan is to "further scale its sales and infrastructure divisions."
Founded in 2011, Twitch is the video-game specific subsidiary of the larger Justin.tv, was started in 2011 by. The company is a subsidiary of the larger Justin.tv, a more general streaming video platform founded by Justin Kan and Emmett Schear in 2007.
To better give you an idea what Twitch is all about, check out this highlight reel of gaming moments that players have captured using the service.