AP Photo/Ringo H.W. Chiu
Elon Musk, CEO of Tesla Motors Inc., unveils the company's newest products, Powerwall and Powerpack in Hawthorne, Calif., Thursday, April 30, 2015.
The electric car maker has always dreamed big, especially since CEO Elon Musk arrived and took over in 2008. What started with the peppy Roadster in 2006 evolved to include the luxurious Model S sedan, which hit the streets in 2012, and the Model X SUV, a 2015 arrival.
The master plan had always been to deliver all-electric mobility to the masses, and that's where the Model 3 comes in.
It's a $35,000 car with 200-plus-miles of range. It's also a platform for future vehicles - everything potentially from a small SUV to a sport coupe to a pickup truck.
Worldwide, people have already lined up at Tesla stores to preorder a car - for $1,000. A car that they might not even get for two years.
Tesla will pull the cover off of its new baby at 8:30 p.m. PT/11:30 p.m. ET. Check back for updates as Elon Musk delivers the goods, live and on stage in Los Angeles at Tesla's design center.