You may love or hate the idea of a 280-character limit on Twitter, but you can't escape it. That's because advertisers won't let you.
Twitter announced Tuesday that for the first time in its 11-year history, it will lift the 140-character limit for tweets - letting some people test a new limit of 280 characters for all languages except Japanese, Chinese, and Korean.
And as always, it wasn't long before brands including Burger King, Durex and Charmin glommed on the news with their takes:
Burger King
Spotify
Charmin
Denny's
Durex
Imagine what we could do with 280 characters pic.twitter.com/oxyLqMF7wn
- Burger King (@BurgerKing) September 27, 2017We can't wait to get #280characters so we can finally tweet the full title of that epic @the1975 album.https://t.co/8TVXubd9Gy
- Spotify (@Spotify) September 27, 2017We can't wait for the first #tweetfromtheseat in #280characters. For those days when you skipped your coffee and need the extra time.
- Charmin (@Charmin) September 27, 2017last night we received the 280 character count. we traded the extra 140 for beans. not even magic.
- Denny's (@DennysDiner) September 27, 2017OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO pic.twitter.com/KkyQvjtNGI
- Durex India (@DurexIndia) September 27, 2017