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When the news of the gold iPhone broke this week, it immediately sparked a controversy. A gold gadget? How tacky! Steve Jobs would never let that happen!
And so on.
But it is happening, according to several plugged-in Apple reporters. The question now is, will people buy it? And what kind of people are most interested in a gold-colored iPhone?
We conducted a Google consumer trends survey of 1,000 people in the U.S. to get those answers. The question was simple: "Would you buy a gold-colored iPhone if Apple made one?"
Here's what we found.
First thing's first. Out of the 1,000 people polled, 82% said they would not buy a gold iPhone:
15.8% of males polled said they'd buy a gold iPhone:
But it looks like females are slightly more likely to buy one:
Breaking things down by age, 18 to 24-year-olds are the most likely to buy a gold iPhone. It looks like this thing will appeal mostly to a younger crowd:
25 to 34-year-olds are the least likely to buy a gold iPhone. The 65+ demographic was actually slightly lower, but the sample size was very small:
Rural residents are more likely to be interested in the gold iPhone:
Urban residents aren't as hot on the idea:
Conclusion:
For U.S. consumers, it looks like the gold iPhone 5S will mostly appeal to the younger crowd. But overall, most people aren't too hot on the idea of a gold iPhone. White or black it is, then.