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Here are the top 10 fastest-growing apps of the year so far

Jul 17, 2018, 21:30 IST

Twitter CEO Jack Dorsey.Getty

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Every six months or so, startup Zapier - rhymes with "happier" - releases a report on the fastest-growing apps of the year.

And Zapier should know: It's best known as a tool for connecting one piece of workplace software to another, automatically. For instance, to use a Zapier example, you could have every single e-mail attachment from Gmail copied into your Dropbox, and then alert you in Slack that you have a new file to review.

Nowadays, Zapier offers connections for some 1,000 apps, which are used by its over 2 million registered users. By looking at how people are actually using those connections, Zapier can get a pretty good sense of which apps are booming before anyone else. For instance, Zapier's January report saw an uptick for spreadsheet app Airtable; by March, it had raised a new $52 million round of funding.

There are two sort-of funny things about this new report, which encompasses the first half of 2018.

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First, there's definitely a demand for chatbots after all. The conventional Silicon Wisdom these days is that chatbots were overhyped but ultimately undercooked, as users found them to be less useful as a more traditional mobile app or website.

Zapier

Still, Zapier's report finds that Landbot, a startup that helps companies make chatbots, is the seventh fastest-growing app. Zapier CEO Wade Foster says that it's because companies are starting to figure out that they don't necessarily replace a website, but they can make it easier for customers to navigate one.

"You're starting to see some folks emerge and find some winning patterns," says Foster.

Second, here's a spoiler alert for the rest of the list: The number-one fastest-growing app, per Zapier's data, is Discord - a voice and text chat app that's mega-popular among gamers with over 87 million users. It's an unusual inclusion for Zapier, which sees the lion's share of its usage in the workplace.

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Foster notes that chat apps are only getting more popular, and younger companies especially are likely to take the ones they're already familiar with. That, in turn, could help explain why Discord is seeing a big upwards swing on Zapier, and that could explain the future of the app.

"Chat is just a massive, massive market," says Foster. "I think more and more folks are finding out what works and doesn't work with chat."

The other reason could have more to do with Zapier itself, says Foster. As it gets bigger, it's finding success beyond its bread-and-butter enterprise users. Beyond just Discord, the popular Apple iPhone and Mac to-do list tool Things 3 also won a place on the chart, indicating that it's not just enterprises looking for a service like that of Zapier.

Here are the top 10 fastest-growing apps of 2018, according to Zapier:

10. Ghost

Ghost is a free and open-source content management system (CMS) for bloggers and publishers with an emphasis on design.

9. ClickUp

ClickUp is a project management tool that combines to-do lists with spreadsheets and other kinds of documents, to help you organize any kind of task.

8. Landbot

Landbot lets users make their own simple chatbots without any coding. Zapier CEO Wade Foster says that he sees Landbot as an emerging player in helping companies find new ways for their customers to navigate their websites.

7. Coda

Coda is a program that combines documents and spreadsheets for a new way to organize information.

6. SalesFlare

SalesFlare is a automated customer relationship management (CRM) tool aimed at small businesses and startups.

5. Square

Square is the ubiquitous credit card processing system helmed by Jack Dorsey, who does double duty as the CEO of Twitter. Unique among all the companies on this list, Square is a publicly traded company, with a market cap of about $26 billion at the time of writing.

4. Klaviyo

Klaviyo is an email marketing platform focused on online retailers.

3. Leadpages

Leadpages lets businesses build custom websites and landing pages for specific marketing campaigns.

2. Things 3

Things 3 is a to-do list app for Apple iPhone and MacOS. While Zapier is generally focused on workplace software, Things 3 is more of a consumer tool, making its inclusion somewhat unexpected.

1. Discord

Discord is another odd duck: It's a voice and text chat app that's wildly popular with video gamers, with almost 90 million monthly active users at last count.

Its inclusion on the Zapier list — at the top spot, no less — is an indication that people are taking their personal chat apps into the workplace. It's also an indication that Zapier is perhaps growing beyond its enterprise roots.

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