The hefty $5 million price-tag for a 30-second commercial is hardly a deterrent when you have a stage as big as the Super Bowl. But not all brands - or rather commercials - are created equal.
Some ads are just funnier, crazier or more emotional than others, creating a buzz before they even hit the TV screens on the big game day.
Amobee tracked engagement around the digital content put out by brands around their Super Bowl commercials between January 1 and February 1, 2018, and compiled a list of the buzziest brands this Super Bowl.
Amobee
"The campaigns that have been most successful this Super Bowl season have the commonality of celebrity appearances," said Jonathan Cohen, Amobee's principal brand analyst. "From Pepsi offering a generational overview of some of their most famous pitchmen and women to Amazon having some of the biggest figures in pop culture step in when Alexa breaks, brands have found unique and clever ways to pack a remarkable amount of familiar faces into the space of a commercial."
Here are the ads creating the most buzz leading up to Super Bowl Sunday this weekend, based on Amobee's list.
This year's game will be broadcast on NBC at 6.30 p.m. ET, Sunday, February 4.