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Here are the top 10 buzziest commercials of Super Bowl 2018
10. Squarespace
![Here are the top 10 buzziest commercials of Super Bowl 2018](/_next/image?url=https%3A%2F%2Fstaticbiassets.in%2Fthumb%2Fmsid-62762627%2Cwidth-700%2Cheight-525%2Cimgsize-283743%2F10-squarespace.jpg&w=3840&q=75)
9. Coke
![9. Coke](https://staticbiassets.in/thumb/msid-62762628,width-700,height-525,imgsize-611648/9-coke.jpg)
After re-appropriating its "It's Beautiful" spot from 2014 last year, Coke has released a new spot for 2018 with the same theme.
The 60-second spot called "The Wonder of Us" celebrates diversity and inclusivity as well, so no wonder that it's touching a chord in the polarized climate of today.
Watch this year's ad here.
8. Doritos-Mountain Dew
![8. Doritos-Mountain Dew](https://staticbiassets.in/thumb/msid-62762629,width-700,height-525,imgsize-232539/8-doritos-mountain-dew.jpg)
Two PepsiCo. brands; one ad. This joint effort is definitely a lot of bang for Pepsi's buck.
Peter Dinklage and Busta Rhymes team up to take on Morgan Freeman and Missy Elliot in this epic showdown between fiery Doritos Blaze and Mountain Dew Ice.
But Mountain Dew is the clear winner between the two brands, seeing 25% more Super Bowl ad-related digital content engagement than Doritos. That's because 2% of this engagement came specifically from mentions of Puppy Monkey Baby, the Mountain Dew spot from 2016.
Looks like Mountain Dew is still raking in the earned media dollars from that bizarre ad from two years ago. ¯\_(ツ)_/¯
7. Groupon
![7. Groupon](https://staticbiassets.in/thumb/msid-62762630,width-700,height-525,imgsize-657711/7-groupon.jpg)
Groupon's Super Bowl comeback after a seven year-long hiatus seems to be paying off.
Its new ad features comedian Tiffany Haddish, and encourages users to support local businesses by shopping through Groupon.
What the ad here.
6. Skittles
![6. Skittles](https://staticbiassets.in/thumb/msid-62762631,width-700,height-525,imgsize-492539/6-skittles.jpg)
Skittles is intent on taking exclusivity to the next level.
The candy-maker claims that its commercial this year will only be shown to one teenage fan, whose reaction will be shown during the game in a Facebook livestream.
The unorthodox strategy sure seems to be working, landing the brand on the sixth spot.
Watch a teaser of the ad here.
5. Bud Light
![5. Bud Light](https://staticbiassets.in/thumb/msid-62762632,width-700,height-525,imgsize-578894/5-bud-light.jpg)
Bud Light hit cultural meme status last year with "Dilly Dilly." So it's no surprise that there's considerable buzz around the latest iteration of the ad catchphrase.
The ad is an awful lot like the peunultimate episode of the last season of Game of Thrones, with a pinch of Bud Light humor of course. It features an icy "Bud Knight" take on a fiery dragon.
Watch it here.
4. Amazon
![4. Amazon](https://staticbiassets.in/thumb/msid-62762633,width-700,height-525,imgsize-524854/4-amazon.jpg)
Amazon's star-studded 90-second spot is hilarious, and a recipe for success.
It features a host of celebrities including Rebel Wilson, Gordon Ramsay, Sir Anthony Hopkins and even Amazon founder and CEO Jeff Bezos, and has already been viewed over 8.5 million times on YouTube.
Watch the ad here.
3. Pepsi
![3. Pepsi](https://staticbiassets.in/thumb/msid-62762634,width-700,height-525,imgsize-625653/3-pepsi.jpg)
Pepsi seems to be angling for a comeback this year after the tone-deaf Kendall Jenner ad in 2017 (not in the Super Bowl), taking viewers on a nostalgia trip with its Super Bowl spot this year.
Its 30-second commercial brings together stars from across generations, including Cindy Crawford, Britney Spears, and Michael Jackson.
Watch the ad here.
2. Tourism Australia
![2. Tourism Australia](https://staticbiassets.in/thumb/msid-62762635,width-700,height-525,imgsize-179431/2-tourism-australia.jpg)
Tourism Australia has managed to trick the internet into believing that it's doing a reboot of the '80s hit Crocodile Dundee with a clever marketing stunt for this year's Super Bowl.
The series of teasers for the fake sequel to star a roster of Australian movie stars including Chris Hemsworth, Hugh Jackman, Margot Robbie and Russell Crowe apart from Danny McBride.
Digital engagement for the brand is through the roof, and has increased by 1,256%, according to Amobee.
Catch one of the teasers here.
1. Budweiser
![1. Budweiser](https://staticbiassets.in/thumb/msid-62762636,width-700,height-525,imgsize-55236/1-budweiser.jpg)
Budweiser's philanthropic bet this year seems to be paying off.
In this year's Super Bowl ad, the brand is highlighting its charitable side, and how it has donated 79 million cans of water to disaster relief since 1988.
Its 2017 commercial "Born the Hard Way," which highlighted its founder's immigration story, was also the most digitally engaged one out of the 170 Super Bowl ads and teasers that were released, according to iSpot.
Watch this year's ad here.
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