![Here Are The Restaurants That Are Killing It On Pinterest [INFOGRAPHIC]](/_next/image?url=https%3A%2F%2Fstaticbiassets.in%2Fthumb%2Fmsid-21478735%2Cwidth-700%2Cresizemode-4%2Cimgsize-33342%2Fhere-are-the-restaurants-that-are-killing-it-on-pinterest-infographic.jpg&w=3840&q=75)
The folks at PinLeague have put together a nifty infographic about fast casual and casual dining
They identified some brands that are doing things right, and some that aren't.
Here are the key takeaways referenced by PinLeague:
Follower Growth:
- Panera Bread held a lead throughout Q4 and still has the most total Pinterest followers. However, underdog Maggiano’s grew Pinterest followers rapidly to jump from a distant 4th place to a close 2nd in a few short months.
- The secret to Maggiano’s rise: Frequent promotion of their weekly “Pin It to Win It” contests. You can see when their campaigns ran based on the large 1-2 day follower gains.
- You don’t need the most followers to generate the most engagement on Pinterest. With only 300 followers, Applebee’s earned more organic brand mentions than their competitors on Pinterest.
- The secret to Applebee’s popularity: a visually appealing, pinnable menu on their website including buttons to pin menu items.
- All Hail! With an incredibly high engagement rate of 98% and over 10,000 repins, we’re crowning Panera Bread as the reigning king of engagement for restaurants on Pinterest.
- A 98% Engagement Rate?! This means that 98% of Panera’s pins have at least 1 repin, like or comment. Not only is that impressive on its own, but it’s especially striking in comparison to the other Pinterest restaurants we tracked.