Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.
Here are the five restaurant chains that teens love the most.
Chick-fil-A has fully won over the teens.
On Monday, Piper Jaffray released its biannual survey of teen preferences. And, for the first time ever, Chick-fil-A is finally the supreme leader among the teens.
In April, Chick-fil-A took the top spot of preferred restaurant brands among upper-income teens in Piper Jaffray's biannual survey. Now, Chick-fil-A has taken the top spot among average-income teens as well, ranking No. 1 with both groups in Piper Jaffray's latest report.
Winning over Gen Z is crucial to the future of restaurant chains, as the industry grow increasingly competitive. With 24% of upper-income teens' spending dedicated to restaurants, the teenage diner is a valuable customer.
Advertisement
Here are the top five restaurants among average teens in the US:
McDonald's has been trying to improve its reputation in recent years. The chain has made menu tweaks such as cutting artificial ingredients from food, as well as remodeling restaurants, adding table service, and installing kiosks.
2. Starbucks
This fall, Starbucks surrendered its top spot among average-income teens for the first time since 2010.
The company's reputation took a hit this year when two black men were arrested at a Philadelphia location while waiting for a business meeting. In May, Starbucks announced plans to open up its stores — including bathrooms — to everyone, even if people do not make a purchase.
1. Chick-fil-A
Chick-fil-A has long topped rankings of food quality and customer service. It is one of the most profitable chains in America, with average sales per restaurant reaching $4.4 million in 2016, according to a report from QSR magazine. For comparison, KFC sold $1.1 million per restaurant in the same period.
Teens' growing appreciation for the chain is most likely tied to the chain's aggressive growth in recent years. While Chick-fil-A has an established cult following in the South, the chain is now gaining fans in places such as New York City and the Midwest.
