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One such expert is Spotify, which has combed through data on what its users are streaming most right now to predict the 10 top contenders for Song of Summer.
A few of these songs have already reached the top of the Billboard Hot 100, like Justin Timberlake's latest attempt at a universal hit, while others are starting to bubble to the surface.
We talked to Spotify's trends expert Shanon Cook about how it decided on the songs and what she thinks will ultimately take over this season.