Hollis Johnson/Business Insider
Bud Light still reigns supreme.
- Millennials are ditching beer, creating problems for the beer industry.
- While iconic brands such as Bud Light and Coors remain extremely popular in the United States, declining sales of the mega-brands are forcing beer giants to switch up their strategies.
- Here are the 10 biggest beer brands by volume in America.
Some of the biggest beer brands in the United States are in trouble.
The beer industry has hit some major speed bumps in recent years.
Beer consumption among drinkers from 21 to 24 has fallen roughly 3% per year over the last 15 years. Beer penetration fell one percentage point in the US market from 2016 to 2017, while both wine and spirits were unmoved, according to Nielsen data. And, per-capita consumption of beer in the US dropped by nearly 10% from 2008 to 2017, according to Euromonitor data.
The longtime popularity of big-name brews like Bud Light means that their decline can mean millions of dollars in lost sales for parent companies like Anheuser-Busch InBev and Molson Coors. The most popular beers in the US make up a massive amount of what Americans drink.
Here are the biggest beers in the US by volume as of mid-2017, according to GlobalData Consumer data collected by the Bank of America and Merril Lynch: