PepsiCo
Cardi B in a still from Pepsi's commercial at Super Bowl 2019
- The Super Bowl is a big stage for advertisers, but not all commercials are created equal.
- Business Insider crunched data from Brandwatch, iSpot and Realeyes to determine which ads were creating the most buzz leading up to Super Bowl Sunday this weekend.
There's no stage as big as the Super Bowl when you're an advertiser - if you can afford the hefty $5 million price-tag for a 30-second commercial, of course.
But the Super Bowl is a mixed bag when it comes to ads, and not all are created equal. Some ads are funnier, wackier or more emotional than others, and grab the audience's attention even before they hit the TV screens on the big game day.
Business Insider crunched data from social media measurement company Brandwatch, iSpot and AI-powered measurement company Realeyes to get a sense of which ads were winning over the majority already and creating the most buzz leading up to Super Bowl Sunday this weekend.
We looked at Brandwatch's tally of social mentions on Twitter, Facebook, Instagram and Reddit over the past two weeks; and iSpot's earned media view metric as well as digital share of voice metric, which measures the noise an ad made compared to others, factoring in likes, shares, views, comments, tweets and retweets on Facebook, YouTube, Twitter, and search.
Realeyes, on the other hand, used AI and facial recognition technology to measure the attention levels and emotional reactions of 150 US consumers to Super Bowl ads, combining them to give ads scores out of 10.
The list is by no means comprehensive, but here's what we found, in no particular order:
This year's game will be broadcast on CBS at 6.30 p.m. ET, Sunday, February 3.