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Apple CEO Tim Cook on stage at the company's iPhone X announcement event.
The new flagship phone comes with a completely redesigned screen that uses an organic light-emitting diode (OLED) display - a first for Apple. The screen takes up almost the entire front of the phone, which also has a glass back.
The iPhone X's frame is made of stainless steel, and it gives the phone a smooth, continuous surface.
The device's back camera system has two lenses, like that on last year's iPhone 7 Plus. But the camera system on the iPhone X has been tweaked and positioned with one lens over the other vertically to better accommodate augmented reality software.
Apple is offering the new phone in two colors: silver and the charcoal-colored "space gray."