Sony Pictures
Five of the big studios will show televised spots for new spring and summer films.
A 30-second spot to advertise during the game costs around $4 million this year. With that in mind, most studios are putting out two TV spots.
Missing from the line up this year are Warner Bros. and Fox who won't promote their movies during the big game.
Perhaps the biggest reveal will be the first footage from the next "Transformers" sequel.
Between the big game, Bruno Mars' half-time show, and the plethora of ads, here's what trailers you can expect to see:
DISNEY
"Need for Speed"
Release Date: March 2014
"Captain America: The Winter Soldier"
Release Date: April 4
Disney/Marvel
Here's Johansson's new Black Widow poster:
Bonus: You'll see the muppets in a commercial for the Toyota Highlander. The Muppet sequel is in theaters March 21.
LIONSGATE / SUMMIT ENTERTAINMENT
"Draft Day"
Release Date: April 11
It's only appropriate that an ad for a football film should debut during the big game. The film will be one of a few movies starring the actor this year as he returns to the big screen. Lionsgate released its promo today.
PARAMOUNT
"Noah"
Release Date: March 28
Russell Crowe stars as the biblical character who builds an ark. The film is the next project from Darren Aronofsky ("Black Swan"). Paramount released its Super Bowl spot Wednesday.
"Transformers: Age of Extinction"
Release Date: June 27
Andrew Cooper/Paramount Pictures
SONY
"The Amazing Spider-Man"
Release Date: May 2
Sony / Columbia Pictures
Andrew Garfield returns as the web slinger in the first real summer blockbuster. We've seen a few posters and trailers for the film filled with villains.
"RoboCop"
Release Date: February 12
Kerry Hayes/Sony Pictures
Joel Kinnaman ("The Killing") will step into Detective Alex Murphy's shoes in the reboot of the 1987 classic. Samuel L. Jackson and Michael Keaton also star.
UNIVERSAL
"Neighbors"
Release Date: May 9
Universal Studios
Mac (Seth Rogen) and Teddy (Zac Efron) are at odds after Mac's family moves next door to a frat house.