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Claire Underwood (Robin Wright) can usually be spotted on her Apple iPhone. Remy Denton (Mahershala Ali) is usually around a Buick. Frank Underwood (Kevin Spacey) is always wearing his IWC watch.
A total of 105 different brands appear in season 3 of "House of Cards."
That may sound like a lot; however, its actually a decline from the 129 brands and the 134 brands that appear in seasons one and two, respectively, of the Netflix political series.
Concave, a market research company that tracks and analyzes brand presence in entertainment content including TV shows and film, tracked the branded companies in all three seasons of the show.
Concave provided Business Insider with a list of all the brands they found in "House of Cards."
Here are the top 10 featured in season 3:
Apple
IWC
Chevrolet
Washington Nationals
Avaya
Cartier
Nokia
Samsung
Blackberry
Dell
Below, you can see the top 20 brands across all three seasons:
Courtesy of Concave
Courtesy of Concave
Courtesy of Concave
Nokia, Dell, and Samsung are brands used by secondary characters including Heather Dunbar (Elizabeth Marvel) and Seth Grayson (Derek Cecil).
How long are you seeing all of these brands on screen?
According to Concave, there are nearly four hours of brands visible in season three. That's more screen time than in season one, but less than season two.
Courtesy of Concave
Under 10% of the brands seen on screen across each season are close-ups. Most of the brand time on screen is in subtle, discreet, or background appearances.
Courtesy of Concave
Courtesy of Concave
While Apple may be the brand with the overall most visibility across seasons, as Concave notes, 24% of Samsung's screen time is in the form of close-ups.
Courtesy of Concave
How many did you spot?
Apple |
Samsung |
IWC |
Avaya |
CNN |
Chevrolet |
Dell |
Nokia |
NBC |
The Colbert Report |
Moscot |
The Meredith Vieira Show |
Acer |
Meet the Press with Chuck Todd |
Cartier |
Cadillac |
Secure Terminal Equipement |
Dodge |
The Cycle |
MSNBC |
Toshiba |
ABC |
Office Depot |
Breitling |
Nikon |
Rolex |
Blackberry |
Steinway & Sons |
Granola |
Washington Nationals |
The Lead |
Al Jazeera |
Canon |
Ford |
Sony |
Underwood |
Diet Coke |
Under Armour |
LG |
Coca-Cola |
Mazda |
Welloby's |
Harley-Davidson |
Skin Plus |
Golden |
Budweiser |
Buick |
Bud Light |
Monument Valley |
Fiji |
Precor |
Ray Ban |
Whole Foods |
Yves Saint Laurent |
Dishmate |
Scotch |
AT&T |
Alfex |
Life Fitness |
Rubik's Cube |
Sprite |
Chia Pod |
Stella Artois |
HemoFlow |
Thunderpower |
Cortelco |
Louboutin |
Xybenetrin |
TCS |
Buspirone |
Nike |
Asics |
Saucony |
Swiss Army |
Boeing |
WaterRower |
Stonyfield |
So Delicious Dairy Free |
365 Organic |
Burberry |
Smartwater |
NBC Nightly News |
The Big Bang Theory |
Fanta |
Mother Jones |
Get Reddi |
Heinz |
Oakley |
Nocciola |
Honda |
Shock Top |
Banker's Box |
Philips |
Coltec |
Popchips |
Bad Girls Club |
Sons of Anarchy |
Premium Bananas |
United States Postal Service |
Tropicana |
Nail'd It |
Wen Hair |
My Crazy Love |
Tosh.0 |
San Pellegrino |
You can view the full study from Concave here.