Have A Look Inside The UK's First Breakfast Cereal Cafe
Cereal Killer Cafe, in Shoreditch, London, is the idea of Gary and Alan McKeery. They're twins from Belfast who made waves when they launched a crowdfunding webpage to see their vision realised. Now it has been. And it's much more than a few bowls of Rice Krispies, Gary explains to Business Insider - but an entire brand.
Gary says the cafe is a "breakfast experience" - yes, really. He and Alan have created an interior with vintage cereal paraphernalia and walls adorned with retro milk bottles and pictures of Tony the Tiger. The menu lists American and British products, as well as "cereal cocktails", Poptarts, and toast.
AuthorJules and Tori, two staff members.
"We've created a whole experience," says Gary. "It's not just about breakfast, but a brand, really. The interest in it all has been amazing - much more than we expected.
"We don't want to create a cereal empire, but we do think there might be options to grow. Places like Brighton or Bristol would probably work."
AuthorClassic bottles.
Gary and Alan used to work in sales and retail so have experience in selling. They've sourced cereals that aren't always available here in the UK. There's also cereal-themed cake, and pieces of merchandise for people who really love the nostalgia; reliving their childhood breakfasts.
Right now, the business has about 8 members of staff and is open all day until 10pm. A small bowl (30g) costs £2.50 and a large one (50g) £3.50 - toppings are an extra 20p but milk is included.