Mobile handset makers and cellular services providers have once again emerged as top spenders in Indian Premier League (
The above data was sourced from TAM Sports, the sports-dedicated division of
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Chinese handset brands
During these 15 matches, 55 advertisers across 40 different categories promoted 84 of their brands with advertisements on Sony Max, Sony Six, Sony Six HD, Sony ESPN and Sony ESPN HD.
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Other categories of major spenders include air conditioners, online shopping and passenger vehicles, which accounted for half of the overall advertising.