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This e-commerce website gives you a discount on group bookings

Aug 11, 2016, 20:22 IST

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GroupDrop Online has launched a social e-commerce portal. The startup is looking to leverage the power of community purchase by bringing like-minded consumers together to buy products at the best possible price.

The idea came to Gaurav Kapadia when he heard of a group of people in India who bought 150 high end luxury cars together at a discounted rate. This was such a big announcement that the CEO of the luxury car brand went down along with his senior management team to hand over the keys to the buyers. Gaurav soon roped in Shyam Gursahani and both of them then developed a business model to help like-minded people to meet with one another, on a common platform, share opinions and buy the products of their choice at an irresistible price. The portal will be dealing with wide range of products across automobile, audio, gaming and photography genres.

Speaking on the launch, Shyam Gursahani, Director, GroupDrop said, “It is essentially e-commerce, but more than just that. You can connect, share and buy products with strangers. The community helps take your experience that much further. We have influencers on the site who will guide consumers. It’s now a ‘buy now’ model.”

All products on GroupDrop are chosen, created, or inspired by people, which are called ‘drops’. Consumers can search for products they want, and discuss and vote for the products they would like to buy. Once the consumer decides what product they'd like to buy together. GroupDrop contacts the vendor directly on behalf of them to get a great group discount, and allows the consumer to buy the product by joining the drop.
“We have 8-10 categories lined up for the coming months”, Gursahani adds.

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Image from Indiatimes
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