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Group urging Joe Biden to run for president has tapped into his powerful personal story to make his case

Brett LoGiuratoOct 7, 2015, 18:36 IST

A screenshot from the ad.Draft Biden

The group urging Vice President Joe Biden to run for president unveiled on Tuesday an unusual, yet emotional, television advertisement that recalls elements of Biden's painful personal backstory.

The ad from the "Draft Biden" group, which is titled "My Redemption," features Biden talking at length about the 1972 car accident that killed his first wife and their daughter and nearly killed his two sons.

The unusually long 90-second ad pulls from Biden's commencement speech at Yale University last May, less than two weeks before another tragedy would strike - the death of his son, Beau, to brain cancer.

NOW WATCH: Biden blasts Trump for his 'sick message'

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